By Filipa Marušić

This year’s 6th edition 3T – Tourism, Travel, and Tech conference will deal with the impact of artificial intelligence on the future of the tourism sector, its advantages and its dangers.

The long-term processes of the development of artificial intelligence led to a real “explosion” of its application, and expectations are that in 2023 there will be even more active use of AI. Applications of systems such as DALL-E, ChatGPT, and similar will be more and more widespread, and their acceptance will affect all segments of society and business.

It is inevitable to talk about the impact of artificial intelligence on the most substantial industry in Croatia, tourism. And where is a better place to combine these two topics than at the 3T – Tourism, Travel and Tech conference, which in its five previous editions covered topics specifically from technology and tourism?

This year one of the keynote speakers, consultant Zoran Pejović (All Things Hospitality) will talk more about artificial intelligence and the future of the tourism sector, about the dangers and advantages of this unexpected combination.

Another keynote speaker is Antoaneta Šimunović, owner and director of Luxury Living Croatia, whose lecture is entitled “Does Luxury exist in Croatia?” The third keynote will be given by Robert Sedlar, head of sales at Interzero Croatia, with the title “Sustainable tourism in Croatia – myth or reality?”

A traditional panel discussion will be held on the topic “Do Luxury and sustainability in tourism and travel go together?” The program is still a work in progress, and the rest of the conference speakers and programme will be announced soon.

The 3T – Tourism, Travel, and Tech conference will take place on March 15, 2023, at the Kaptol Boutique Cinema & Bar, Nova Ves 17, Zagreb.

The ticket price is €80 (HRK 602.76) and includes lunch. The price for a virtual conference is €30 (HRK 226.04). Ticket holders also get permanent access to lecture recordings. You can already get your tickets here.