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Shipping Lines : Rainbow containers welcomed in Europe
Following Los Angeles and Yokohama, Rotterdam and The Netherlands now welcome Maersk’s rainbow containers, celebrating diversity and inclusion in the maritime and port logistics sectors.
In May 2021, Maastricht Maersk arrived at APM Terminals Maasvlakte II in Rotterdam, carrying on board two iconic Maersk containers, painted skillfully with a rainbow to celebrate diversity and inclusion. The Rainbow containers were displayed at APM Terminals Maasvlakte II until 16 May, giving the employees of the terminal and of other A.P. Moller – Maersk brands a chance to sign the inside of the boxes, as a symbol of their own personal commitment to diversity and inclusion.
One of the first ones to do so was APM Terminals Maasvlakte II Managing Director Jan Buijze, accompanied by representatives of Maersk and Hamburg Sud.
Shine your true colors
Representing APM Terminals’ global leadership team, CFO Katja Otten commented: “We are very proud to welcome these rainbow containers in yet another APM Terminals location, following Los Angeles and Yokohama, as part of their world tour. As a company, we deeply believe in the right of all our employees to be who they are and shine their true colors. The principles of diversity and inclusion are deeply rooted in our corporate culture and as a global organization, we have guided by them also in attracting and developing our talents.”
Pieter Strijland, Area National Sales Manager in North West Continent Area added: “Personally, I’ve had the experience of working with great diverse teams within Maersk, which has brought me so much value, joy and knowledge, apart from achieving great results. As we bring this to the attention with the rainbow containers and share this experience with others, I can only hope that more companies will follow us on this journey.”
Personally, I’ve had the experience of working with great diverse teams within Maersk, which has brought me so much value, joy and knowledge, apart from achieving great results.